In conversation with Mercia CEO, Mark Payton
Under the bonnet of Mercia Asset Management’s business model, growth opportunities, strategy, and the disconnect between fundamental value and share price
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I recently sat down with Dr Mark Payton, CEO of Mercia Asset Management. You can watch the full interview here (33mins).
Or you can dip into shorter sections of the interview below:
About Mercia: Business model, differentiators, sourcing investment opportunities others don’t see, why investing outside of London has huge potential for attractive investment returns. (3mins)
Investment opportunities in Venture Capital, Private Equity, Debt, Property, Real Assets; where Mercia sources capital; growth headroom (7mins)
Implications of the UK Budget: Autumn ‘25 budget, British Business Bank, EIS, VCTs. (5mins)
Driving shareholder returns: realising direct investments; growing the fund management business; simplifying the business. (2mins)
On-balance sheet investments: the NAV/share-price disconnect – how Mercia values direct investments; pragmatic exit strategies; working with management; current exit environment. (8mins)
History of acquisition success & potential for a 'real assets' acquisition. (3mins)
Useful metrics for shareholders to track Mercia's success: scaling to drive operational leverage, productivity & efficiency; using AI to assist scaling. (3mins)
You can read my latest research note about Mercia Asset Management here: EBITDA & margin up again, undervaluation rises.
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Disclosure: At the time of writing, Paul Bryant was a shareholder in Mercia Asset Management and covered it as an analyst on behalf of Equity Development Limited. Read Equity Development’s research on Mercia here. And please read this link for the terms and conditions of reading Equity Development’s research.










